Information professionals should be using social media if they care about the rest of the world. I mean, I’m a fan of cataloguing in a cave, but engaging with your community is important. Even if you’re the most locally focused librarian ever in a community where none of your users give a shit about Twitter it’s important to be using it to pull in information and to show off the knowledge being created in your community.
One thing we learned in our Community-Led libraries course with Beth Davies and Annette de Faveri was the importance of not coming into a space with an agenda. Not showing up and saying “Here are some awesome things the library can do for you!” but hanging out and asking what is happening with them, letting the community lead the library. That takes a long time. I think participating online requires a bit more push than that, because if you’re just hanging out as a library, not talking on Twitter, you’re invisible (in a way you aren’t when you’re sitting in a halfway house with a box of donuts).
I also think the idea of a limit to our participation in social media is stupid. I mean, sure, posting pictures of patrons on Facebook without their permission is a bit sketchy. But stopping information professionals from being part of the world just because of who their employers are is bullshit.
A story from work: A library in Northern Australia was making use of some of Koha’s features to integrate a blog onto the front page of the OPAC. The library staff were creating this information to participate in the wider world and were really proud of it. And then their Communications Department found out and shut it down. Not because of something bad that happened but because of stupid bureaucratic power disputes that said librarians aren’t authorized to create publications. That story makes me incredibly angry. To have participation curtailed by the communications department who wanted more control over messaging is kind of terrible.
Part of my visceral reaction to that story has to do with my personal history working at a public library that had a regressive attitude towards people talking about things online. I was disciplined for blogging about work on my personal time. The disciplinary hearing involved the director of our library telling me I was not fit to be a librarian and shouldn’t go to library school because of my disrespectful attitude. This experience led to my disclaimer/explanation page you can see linked to on my library blog’s on Opinions page, and you can read some of my other ruminations about privacy and the like when that former library actually created a social media policy because of me. That link includes a response to a danah boyd article.